The good news is that companies can recover from denial; even when they seem permanently wedded to their histories, their philosophies, or their belief systems. IBM, which had been caught up in its own "bureau-pathology," learned to conquer arrogance and overcome its history and culture, under the leadership of Louis Gerstner.
Intel, DuPont, and Coca-Cola, are more examples of corporations caught in denial traps when launching new products. They demonstrated that when corporate management has strong convictions, or worse yet, hubris about their points of view, they can become blind to their customer's needs - needs that are right in front of their very eyes.
Seeing the real truth is an art and a science. When we get the balance right between what we think is true and what is really true - we are managing our blind spots with integrity, and wisdom.
Fortunately, these well-known brands did not live in denial very long. It was only a passing phase, and they recovered from it by revisiting reality with an open mind. Blind spots explain why the "smartest people in the room" (as Enron's top executives were famously called) can sometimes be very dumb. They do not see the light - they are not open to changing their minds.
The Power of Coaching to Dissolve Blind Spots
Denial and Blind spots are one of the primary reasons why Executive Coaching is so vital for leaders, and why peer coaching is equally important for employees to practice. Coaching can effectively uncover and deal with blind spots and denial and give the decision-makers a fresh perspective on how to handle executive challenges.
Coaching can also help individuals gain a broader and more 'realistic perspective' about situations and themselves. Executive, Team and Organizational Coaching can help leaders calibrate with the world around them, giving them reality checkpoints that position them to navigate the real world with wisdom and insight.
From time to time, we all need a wake-up call to be sure that we do not allow ourselves to confuse our denial maps with the actual territory.