1. Lighten up. The most common makeup mistake women make is to wear too much foundation to hide wrinkles, which only exaggerates them. Avoid wrinkles when applying foundation and use it sparsely on other parts of the face.
2. Conceal craftily. Don't put foundation around the eyes. Use concealer for dark circles, avoiding the corners of the eyes where you have wrinkles. Use a dewy, creamy concealer that will reflect light without adding texture. Fix with a light translucent powder.
3. Even it out. Don't skip foundation, if you need to even out your skin tone. Apply foundation with a sponge and blend thoroughly. Or use a tinted moisturizer if you prefer not to wear foundation.
4. Go natural. Apply makeup in natural light in front of a window.
5. Neglect nothing. The biggest skin-care mistake American women make is to take an all-or-nothing approach: either to neglect the skin entirely or to overdo it with heavy moisturizers and creams.
6. Don't get rubbed the wrong way. Another common error is excessive exfoliation, usually from a combination of Retin A or vitamin C serum with other products like glycolic acid. Many of the products at cosmetics counters today have exfoliants, so read labels and avoid them if you already use Retin A or a vitamin C serum.
7. Face up to color. As you grow older and your skin loses some of its natural color, makeup can help restore a healthy look. Use a tinted moisturizer for a slightly tanned look or a cream blush to put natural-looking color back into your cheeks.
8. Go back to basics. Gray is a fantastic color for eye shadow; it goes with every eye color.
9. Get the lush-lipped look. As you mature and lips become thinner, darker lipstick can make you look older. Use something more colorful than beige, of course, perhaps a peachy tone or a rose shade that does not contain too much red.
10. Stick with creams. Use cream blushes and eye shadows, rather than powders, on mature skin.Accentuate the Positive